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Together, we are proud. We are beautiful. We are natural. We are SwirlyCurly.

MEET SWIRLYCURLY

SwirlyCurly is a women of color-centered hair and beauty brand. 

We are on a mission to make natural, curly, and textured hair easy. We are inspired by simple hair care regimes, natural ingredients and our African and Latin roots. Together, we are proud. We are beautiful. We are Natural. We are SwirlyCurly. 

About Us

Innovation

Innovation is at the core of our brand and how we even came to exist. We strive to always innovate and bring different and unique products to the market that fit our communities growing needs.

About Us

Community

SwirlyCurly is a tribute to our community. With a mission to illuminate the next generation. Co-created by you, and be the change we want to see in the beauty world.

About Us

Sustainability

We believe that there is always a a better way to live. So we strive to have a low impact on our world. We strive to use clean ingredients and source products close to our roots.

About Us

Education

We believe education is 50% of the success and the other 50% is the right products when it comes to caring for your hair and beauty needs, thats why we strive to provide in depth education and support.

FOUNDER STORY

"SwirlyCurly was created with a desire to make taking care of natural, curly and textured hair easy. I wanted to make products for the right occasions because as a modern day woman we are always on the go. And creating a brand that embodies and celebrates our different cultures and ethnicities through our hair."

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